Amazon Is Starting to Price Match Tesco in Aggressive UK Grocery Push

Amazon.com Inc.’s UK grocery business will match prices on hundreds of everyday items to those offered by rival Tesco Plc in an aggressive move against Britain’s largest supermarket chain.

Produce, meat and fish are among the categories that Seattle-based Amazon will match and lock to the prices offered by Tesco’s Clubcard loyalty initiative, according to a statement on Monday.